Hybrid SEO, Lead Gen, & automated reminders mean growth


When the leads roll in, our system takes over and delivers you business. 

  • SEO & Paid Ads for visibility 
  • social engagement & list building / reactivation
  • automated appointment reminders & follow-up

by Justin King

September 5, 2019

Image with lights of a hashtag in portland for social media
75 / 100 SEO Score

Build Brand Awareness with Social Media

Social media is a great way for you to connect with your current customers and respond to any concerns, issues, or questions they may have. But it’s important to remember that while on social media, it’s not just those customers you’re trying to reach. This is because social media is a great way to build brand awareness with followers. These followers may not be as familiar with your business so that in the end, you get even more customers.

To do this, all you really have to do is regularly post interesting content. Study after study has shown that social media users prefer images and videos over text. Of course, a caption can always be included that tells users how that content is relevant to your business and brand. And, while video and images may reign supreme in today’s world of social media, there is still a place for content that includes simple text.

Stories are part of human nature.

Posting a short piece about how and why you started the business, new inventory you may have, and relevant local news that pertains to your business are also great ways to build your brand on social media. Your followers will start to understand what you’re all about. When they need a product or service you offer, you’re likely to be the one at the top of their minds.

Image with lights of a hashtag in portland for social media
Local hashtags are a great way to use SEO and local interests for a business.

Using a local hashtag like #portland or #clackamas is an even better way to build your brand on social media. When users are looking for a business in their area, they’ll search for that area and when they do, your business will appear within the listing. They may start following you, and that allows for even more brand-building because they’ll start seeing all the things you post about your brand.

Building a brand on social media doesn’t happen overnight. It does take regular posting, and constantly staying on brand when creating those posts. Over just a short period of time however, you’ll be amazed at just how strong your brand presence is on social media, and how your profits have increased because of it! 

Make Your Business More Accessible with Social Media

There are many great benefits a social media presence can bring to a local business. One of the best ones however, is the round-the-clock accessibility it provides, not just for the customers, but for business owners, too.

Of course, when a business is on social media, customers can get ahold of the business and learn more about it any time of day, any day of the week. If they’re searching for products or services, they can perform a simple search on a social media platform and find the business easily. Within the business’ profile, they can view products and services the business offers, and make a purchasing decision.

When a customer has an issue or question for the business owner, they can simply post on social media or send them a private message. Direct interactions will ensure their needs are met quicker, which will make them more likely to use that business. Customers love knowing they can get in contact with a business owner at any time, and when the business responds back quickly, they feel as though the business owner really cares.

Social Media is Free Marketing for Your Business!

Marketing makes up the majority of many local businesses budgets. It can be frustrating spending that money just to get your name out there and promote your brand. However, one of the best ways to do it today is to simply create a few different social media profiles and get that brand awareness for free!

According to Social Media Today, approximately 58 million users visit different social media platforms every single day. That’s a lot of people on social media, and many of them are right in your neighborhood! As they’re searching for the product or service you offer, they’ll come across your social media profile and perhaps even visit your business to learn more or make a purchase. There’s no doubt with that amount of people, and the number climbing every day, social media is one of the best ways to market your business at no cost to you.

Of course, just about every social media platform has paid ads you can run to promote your brand, products, or services even more. However, while the cost for these paid ads are minimal, they aren’t even necessary for the business owner that’s concerned about marketing costs. All that’s really needed is a little time and effort to create an outstanding social media profile and posting things that are valuable, informative, and interesting to your customers.

Any business owner would jump at the chance to get very effective marketing out to a huge number of people for little to no cost. If you don’t already have at least two or three social media profiles on different platforms for your business, now is the time to start creating them! 

71cjssb83wo | 5 Ways to Win with Social Media for Local Business | Social Media

Make Your Business More Accessible with Social Media

There are many great benefits a social media presence can bring to a local business. One of the best ones however, is the round-the-clock accessibility it provides, not just for the customers, but for business owners, too.

Of course, when a business is on social media, customers can get ahold of the business and learn more about it any time of day, any day of the week. If they’re searching for products or services, they can perform a simple search on a social media platform and find the business easily. Within the business’ profile, they can view products and services the business offers, and make a purchasing decision.

When a customer has an issue or question for the business owner, they can simply post on social media or send them a private message. This will mean their needs are met quicker, which will make them more likely to use your business. Customers love knowing they can get in contact with a business owner at any time, and when the business owner responds back quickly, they feel as though the business owner really cares.

Accessibility equals sales!

The accessibility social media allows doesn’t only benefit customers, though. Business owners can of course, access their social media profiles at any time. This can allow them to post about new inventory that just arrived, a service they have recently added, or even pictures from a staff event.

Business owners don’t need to be in the office, and they don’t need access to their website platform or a graphic designer. It can all be done in an instant, which makes customers aware of important news more quickly, and gives them an immediate inside look at the business.

Creating a social media profile on two or three social media sites has many advantages for the local business owner. The biggest one though, may just be that it puts the brand out there for all to see, 24 hours a day and 7 days a week, whenever the business owner or the customer wants! 

Convert Followers into Customers on Social Media

Social media is a fantastic resource local business owners can keep in their toolbox. When you have a social media presence, you can connect with your customers, respond to their needs and concerns, and show off your business and even special events. But can social media actually convert some of your followers into customers if they’re not already using your business? Absolutely!

The secret to converting followers that aren’t currently using your business into your best customers is by using social media to drive followers to your website. Converting is done by sharing relevant images, videos, and simpler posts that followers will find interesting, useful, and entertaining. Followers clicking on links in interesting posts will then be directed to your website.

Once there, customers learn more about the products and services you offer, the business and how you got started, and the solution you can offer for the problem they’re having. After they see all that, there’s a very good chance that they’ll start using the business because they know so much more about it. There, you’ve just done it. You’ve just converted a follower that may have only been following you for your fun posts, into a real life customer.

Using social media to convert followers into customers is easier than you think, particularly for the local business owner. That’s because people are more likely to follow a local business on social media than they are a huge corporation or a business they’d need to travel out of city to get to. All you have to do is get a handful of local followers on your social media profiles, and then have a dynamite website that will start converting that prospect base! 

About the author 

Justin King

Justin King has been studying digital marketing for 4 years, with a focus on SEO and direct response. He works from his Oregon home, nestled between 3 giant sequoias in the first city west of the Mississippi. Justin gets a big kick out of northwest IPA's, New Orleans brass band-hip hop mashups, guiding whitewater raft trips, and keeping his Navajo res-dog from escaping from their tiny yard.

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